Lead Management Software Channel Feature

VanillaSoft Continues Sponsorship of SLMA

By Anuradha Shukla
TMCnet Contributor

VanillaSoft, a provider of lead management software and CRM for phone-centric selling, will continue its sponsorship of the Sales Lead Management Association (SLMA).

VanillaSoft has sponsored important SLMA events and recognitions in the past such as the "SLMA 20 Women to Watch."

Founded in 2007, the privately held Sales Lead Management Association offers free membership and serves a total of 4,283 members of the global sales lead management community. 

According to VanillaSoft, SLMA's site received more than 146,000 visitors last year. Featuring a diversified business model, the organization earns its revenues from a range of sources including sponsors, display advertising, SLMA Radio, sponsored video webinars, newsletter advertising, sponsored cartoons, industry leader links and a speaker's directory.

Revenue also comes through case studies and a blog called Sales Lead Management Today. 

Members of SLMA benefit from a range of featured programs including more than 300 articles and white papers, The 50 Most Influential People in Sales Lead Management (2009, 2010, 2011) the SLMA 20 Women to Watch in 2011 and "Sales Lead Management Week' (Oct. 15 through 19 in 2012).

"We are pleased to have the opportunity to continue our sponsorship of such a great association. James and his team do an amazing job of harnessing resources and making them available to all interested parties,” said Ken Murray (News - Alert), president of VanillaSoft.

"VanillaSoft has been a pioneering solid supporter of the SLMA and the company recognizes the "20 Women to Watch in Sales Lead Management" as creators of wealth for their companies and clients in B2B and B2C," said James Obermayer, CEO of the Sales Lead Management Association.

VanillaSoft is a good tool for inside sales teams and any other groups with phone-driven activities. You can learn more about the company by reading an interview of VanillaSoft's president, Ken Murray.

Murray sat down with the CEO of TMCnet, Rich Tehrani (News - Alert), to discuss a wide range of topics, including VanillaSoft's growth, enhancements to their flagship product, social media, social selling and a host of other topics.