Lead Management Software Channel Feature

LeadMD acquires Marketing Engine

By Rahul Arora
TMCnet Contributor

LeadMD, a provider of marketing automation services, recently revealed it has expanded its marketing-to-sales solution portfolio with the acquisition of Marketing Engine, a CRM services company that specializes in Salesforce.com (News - Alert) implementation.

"This acquisition means we have even more experts in-house to bolster our entire service offering and help align our customers' sales and marketing efforts," said Justin Gray, CEO of LeadMD, in a statement. "Marketing Engine has a proven track record of helping customers improve sales and business processes through CRM best practices, so our methodologies are perfectly in-line. We're very excited to merge these two services and offer something truly unique."

As a result of the acquisition, LeadMD now offers two branded channels of services called "Sales Clinic" and "Marketing Clinic." "Sales Clinic" portfolio of services includes Existing CRM audit, business workflow automation, develop or enhance inside and outside sales processes, customer service and support processes, CRM implementation and integration, and reporting. On the other hand, Marketing Clinic will offer services like marketing process & strategy, buyer persona establishment, marketing automation software implementation, lead scoring & nurturing, content development & delivery and CRM Integration.

"The joining of our two services means clients will see increased revenue and better lead conversion. That's what CRM and marketing are supposed to achieve, and we're making it that much easier for customers," said Tyeson Cluff, founder of Marketing Engine. "LeadMD has built strong credibility in the marketing automation industry. I'm thrilled for Marketing Engine to be a part of this company."

In related news, LeadMD, a Phoenix-based marketing and lead generation company, recently joined the Marketing Automation Institute (MAI). The organization was created by industry thought leaders, vendors and end-users as a means to provide vendor neutral curriculum, training and certification for the marketing automation industry. The organization offers curriculum for a Certified Marketing Automation Professional (CMAP) certification, which trains individuals in a number of key focal areas that are critical to daily marketing automation success.

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Rahul Arora is a TMCnet contributor. He has worked as an editor and freelance writer for several reputed organizations in India. To read more of his articles, please visit his columnist page.

Edited by Juliana Kenny