Lead Management Software Channel Feature

Lead Management Software Provider Continues Customer Growth

By Anil Sharma
TMCnet Contributor

The Annuitas Group, a provider of lead management consulting services, continued to report strong revenue and customer growth in 2011. The company recorded year-over-year revenue growth for 2011 of over 27 percent. The Annuitas Group has continued to establish itself as a market leader in lead management process and marketing automation technology.

Officials with The Annuitas Group said that in conjunction with the growth, the company acquired several marquee B2B clients including Ariba, Rubbermaid, Pitney Bowes, GFI, CPI, Fiserv and Quest Software (News - Alert).

“2011 was a significant year for The Annuitas Group both in terms of growth and industry recognition,” said Carlos Hidalgo, CEO of The Annuitas Group, in a statement.

“We’ve been advocating for years that aligning sales and marketing on process is key to revenue growth,” said Hidalgo.

He said that B2B organizations now understand where they need to focus and the significant financial and internal benefits they realize by focusing on lead management.

According to company officials, in addition to significant revenue and customer growth, other 2011 milestones for The Annuitas Group included-The addition of strategic partnerships with leading B2B industry vendors Eloqua (News - Alert) and Harte Hanks; Industry accolades and recognition for Carlos Hidalgo, CEO, included being named for a third year in a row to the Sales Lead Management Association’s (SLMA) 50 Most Influential People, as well as being recognized as a Who’s Who in B-to-B by B2B Magazine and Jay Hidalgo, president, being appointed a charter executive council member of the Marketing Automation Institute (MAI)

Besides this, company officials said that the Annuitas Group also strengthened its team by adding Brenda Kring as a senior lead management consultant. Brenda has over fifteen years’ experience in marketing operations, demand generation and communications in the enterprise high tech industry.

“Both our client and internal growth in 2011 directly reflect how Fortune 500 and other B2B organizations are embracing implementing a lead management process as the foundation for their marketing automation solutions,” said Jay Hidalgo, president of The Annuitas Group.

Hidalgo said that the company looks forward to continued success in 2012 and helping the clients significantly increase revenues and a return on their marketing investments.

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