Lead Management Software Channel Feature

RedHorse CRM Now Integrates Lead Management and Sales Management

By Rajani Baburajan
TMCnet Contributor

RedHorse Systems, a developer of affordable small and medium sized business software, announced that RedHorse CRM now integrates Lead Management and Sales Management.

The new integration enables users a continuous system from first lead to booking orders.

A company press release said other lead management systems stop at lead qualification while the RedHorse CRM Lead Module brings the lead directly to the sales processes.

Leveraging the newest release of v4.2 RedHorse CRM, customers will have user tools to interact with leads automatically, educating and encouraging prospects for as long as it takes to interest them in purchasing.

“By integrating Leads as a module, we give lead management full access to all of the tools and processes available within RedHorse CRM,” said Connie Koch, founder of RedHorse Systems, in a statement.

“This permits users to automate their lead management process, insuring that no lead is lost to inaction. This also insures that each lead is handled consistently. Businesses that use RedHorse CRM Lead Management will know precisely what actions convert leads to sales, and be able to repeat them exactly,” Koch added.

“RedHorse CRM v4.2 lead management can adjust to the actions taken by prospects,” said David Brydson of BestFit Solutions, a RedHorse Value Added Reseller (VAR). “When a prospect is ready to buy, sales processes are activated, but if the prospect isn’t ready, they are moved to an appropriate lead management strategy. Leads aren’t lost – ever.”

According to the press release, other lead management solutions may cost several thousands of dollars per month, while RedHorse CRM offers the lead management module as part of the program, not an add-on, and at no additional cost.

Recently, RedHorse Systems announced that it added flexibility to automated Workflow by introducing an upgraded CRM. The upgraded version now makes available enhanced business analytics that contains new Dashboard features, which offers graphical views of business information.

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